In this article, the third in my series of Internet marketing tips from A-Z, I'm going to discuss the subject of copywriting, but not so much from internet checking account copywriting perspective, but from the perspective of the Internet marketer. I think you'll find this a little different from your usual copywriting article.
Okay, we all know how important copywriting is. We've seen the articles sharing copywriting tips from headlines all the way to the final PS. We've talked about telling your story and AIDA and all that great stuff. Wonderful. But what so many articles on copywriting leave out is the human element. We're so caught up in the X's and O's of writing "good" salescopy that we sometimes forget that there is a human element. That human element goes way beyond the X's and O's and it's hard to define in terms of "what to do."
The reason for that is simple. People are still individuals. And in spite of what all the expert copywriters tell you, there is no one way of writing copy that is going to appeal to everybody. We haven't perfected that science yet and I seriously doubt that we ever will. And the reason is because people are unpredictable. A person who is rational and stable one day can turn into a raving lunatic the next, simply because of an event that occurs in their life.
Now sure, the masters of copywriting have studied human behavior and have determined what the "usual" response will be Speed Test a set of circumstances. That's why we have things like AIDA and headlines and bullet points and all those other fancy copywriting techniques. They didn't just come from a hole in the wall. They came from a lot of study of human nature and human response.
What's my point? My point is this. When you go to write copy, don't just go through the motions by the numbers. Just because somebody says that "XYZ" works in 80% of the cases for a particular sales letter, doesn't mean you should accept it on blind faith alone. I have written sales letters that have gone against just about every rule of copywriting that STILL converted well because I thought about my audience, what they were sick of Dsl Lite and instead gave them something I thought would work better. I ended up selling 200 units a month of this product for a year. Most copywriters would have cringed if they saw it.
So please remember...there is a human being on the other side of that sales letter.
To YOUR Success,
Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.
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